Here Are 12 Popular Bonuses Commonly Used To Reward Customers With Their Purchase.
- Free appetizer
(e.g., chips & salsa, breadsticks, spring rolls)
- Free dessert
(cookie, brownie, slice of cake, churros)
- Free soft drink or tea
Low cost, high perceived value
- Free coffee
Especially effective for breakfast cafés or diners
- Free side item
Fries, coleslaw, rice, soup cup, or side salad
- Buy One, Get One (BOGO) entrée or Buy One, Get One Half Off (BOGOHO)
Usually restricted to equal or lesser value
- Percentage off next visit
10%–20% is common and easy to understand
- Dollar amount off next purchase
Example: “$___ off your order of $______ or more”
- Free kids’ meal
With purchase of an adult entrée (great for families)
- Free topping or add-on
Extra cheese, bacon, sauce, guacamole, or protein upgrade
- Free house specialty item
Small version of a signature dish (excellent branding)