Here Are 12 Popular Bonuses Commonly Used To Reward Customers With Their Purchase.

  1. Free appetizer
    (e.g., chips & salsa, breadsticks, spring rolls)
     
  2. Free dessert
    (cookie, brownie, slice of cake, churros)
     
  3. Free soft drink or tea
    Low cost, high perceived value
     
  4. Free coffee
    Especially effective for breakfast cafés or diners
     
  5. Free side item
    Fries, coleslaw, rice, soup cup, or side salad
     
  6. Buy One, Get One (BOGO) entrée or Buy One, Get One Half Off (BOGOHO)
    Usually restricted to equal or lesser value
     
  7. Percentage off next visit
    10%–20% is common and easy to understand
     
  8. Dollar amount off next purchase
    Example: “$___  off your order of $______ or more”
     
  9. Free kids’ meal
    With purchase of an adult entrée (great for families)
     
  10. Free topping or add-on
    Extra cheese, bacon, sauce, guacamole, or protein upgrade
     
  11. Free house specialty item
    Small version of a signature dish (excellent branding)
     

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